Australian Consulate-General
Ho Chi Minh City, Vietnam

Taste of Australia 2025 Program

Taste of Australia 2025 Program is taking place from early- March to mid-April 2025 in Ho Chi Minh City. Taste of Australia is an annual celebration by the Australian Government in Vietnam to showcase Australia as an innovative and creative nation. The Program will:

  • Bolster the image of Australian produce, products and services as diverse, versatile, healthy and accessible
  • Promote Australian culture, cuisine, innovation and technology
  • Encourage Vietnamese consumers to purchase Australian produce and products locally
  • Enhance people-to-people links between the two countries

 

The Taste of Australia involves a number of activities including:

  • “Taste of Australia Journey”- Restaurant Promotion from 13 March - 6 April: A three-week promotion of Australian produce and culinary culture involving a range of restaurants, hotels, and food and beverage chains in Ho Chi Minh City. Participating businesses have identified dishes using Australian produce, and a competition offering prizes to consumers is being promoted by the Australian Consulate-General to encourage consumers to try these dishes.

A list of participating businesses can be found at Taste of Australia Facebook fan page at https://www.facebook.com/share/v/1Y26vAtZHJ/

  • Taste of Australia Expo on 12 April at the Reverie Saigon Hotel: An Expo to promote Australian food and wine, education, and other products and services. This event targets Ho Chi Minh City’s residents with an interest in premium Australian products and services. There are approximately 30 businesses exhibiting at the event. The Expo will run from 10:00-16:00 hours and entrance is free. Music performances, kids’ games, and a program of product and other presentations will be held on stage as part of the Expo.
  • A cooking Competition on 12 April: Students of local vocational schools will participate in a “MasterChef“- style competition judged by a panel of chefs and others from the culinary sector. Contestants will use Australian produce. The winners will be awarded with training and internship opportunities at high-end hotels and restaurants in Ho Chi Minh City.
  • Wine Tasting Seminars on 12 April.
  • Taste of Australia Gala on 12 April: Taste of Australia 2025 will conclude with a Gala event involving hospitality partners, sponsors, retailers, senior business and government representatives and the media. Winners of our consumer competition, as well as the cooking contest will also attend.